The Brief
Aston Manor had only ever attended small trade shows in the past and used a pop-up style set up. They wanted to bring their brands to larger shows so needed a more professional looking trade stand. They wanted it to be durable enough to be used for multiple shows through the year, for at least the next 2/3 years. They wanted to convey their message that ‘Aston Manor Loves Cider’ and that they are largest independently owned cider maker in the UK with brands ranging from mainstream ciders to award-winning premium brands.
The Approach
Regular meetings with the client during the design and manufacture stages. Listening to the needs of the client so the stand was not only representative of their brand but also functional for multiple trade shows.
The Outcome
A fresh stand which fitted in with Aston Manor cider and the brands in their portfolio. Easily changeable branding to allow for use across various shows. The main focus of the graphics was their vast orchards which formed the backdrop for the stand. Plenty of backlit shelving to show off all of their products and a modular sampling bar to the front.
The Results
The stand has been used at multiple since it’s debut at IFE 2017 with the manufacture of additional trollies to cater for varying stand layouts and to increase the presence of certain brands on the stand.
Feedback
“When we took the decision to showcase our brands to a wider audience, we contacted Coolshock and were immediately pleased with their professionalism and customer service. Starting from scratch, they took us through everything from design, materials and insight into how we can maximise our space. We have since earned rave reviews from customers and competitors and couldn’t be happier” Darren Broadhurst, Marketing Manager.