The Brief
We were approached by Diageo to bring to life a concept sketch for their ‘Art of Whisky’ portfolio. Their dream was to have a hero bar, shaped like a boat to bring to life Talisker, a scotch whisky ‘Made by the Sea’ at the first distillery on Skye. And to demonstrate their Distiller’s Editions, the hidden secrets of their Flora & Fauna collection, highlight prestigious special releases and showcase award winning classics.
The Approach
Working closely with the creative agency whose concept it was, we created 3D visuals, explored different materials and finishes, sourced suitable dressing items and brought the concept to life. Throughout the process we worked closely with both the end client and agency with visuals, samples and progress reports.
The Outcome
A trade stand with some serious WOW factor. One of the largest and most impressive at the TWE Whisky Show 20178 attracting over 6,000 people across the two-day event.
The Results
The best bar was such a hit, the brand commissioned a replica of the stand to be used as a permanent install bar at their Distillery on the Isle of Skye.